BEYOND 2024 Fringe: Made in MEDIACITY

BEYOND 2024 - MADE IN MEDIACITY

Join the innovators of the MediaCity community for Beyond Day 0 - a day of insightful talks, demos, groundbreaking immersive digital art and behind-the-scenes tours of world-leading studio facilities.

PROGRAMME: MONDAY 25TH NOVEMBER

CREATIVE CITIES MIXER

Monday 25 Nov 2024 5:30pm - 7:30pm - Music until 9pm Hot House (map) - BOOKING REQUIRED

This is a rare opportunity to meet and hear first-hand from artists, industry experts and leading R&D specialists who are breaking boundaries and putting Salford’s creative industries on the world map alongside inspiring live performances from emerging artists.

Hosted by award-winning broadcaster and TV presenter - Nihal Arthanayake, Nihal will probe some of our city’s most eminent artistic disruptors and innovators. This is your chance to meet them face to face and be inspired.

You will hear from:

• Rebecca Swarray: Senior Policy Officer - Culture and Creative Policy | Freelance DJ, Curator, Producer & Community Connector
• Pete Woodbridge: R&D Innovation Director @MediaCity Immersive Technology Innovation Hub (MITIH)
• Bradley Harris: CEO Krygon Studios – based at The DreamLab (MITIH)
• Claire Hoang: Vice President, ITV Studios Social Media
• Stephen Lyle: BBC Head of Football
• Richard Wormwell: Head of innovation dock10
• Chris Wright: Chris Wright, Executive Director, FutureEverything
• Garth Williams and Noelle Nurdin: Creative Accelerator pioneers
• Anna West: Creative Director Lightwaves
• Annabeth Robinson:- Creative Technologist / Filmmaker / Educator Programme Leader - MA Animation at The University of Salford
• Juan Hiriat Vera: Senior Lecturer at The University of Salford. Co-founder and director Gamify.It

Throughout the evening there will be opportunities to network and creative showcases from immersive artists - Supermassive with Tom Lambert, explore a Salford Minecraft world courtesy of local artist Adam Hart as well as showstopping performances from Drift underground art scene collective, bringing together local artists working in music, movement and digital art.

DJ sets from acclaimed musician Pops Roberts who fronts neo-soul collective Lovescene and has written and produced for clients such as Wolf Music, International Feel, Apollo R&S, Audio Network

Nibbles and drinks on arrival.
Book early to avoid disappointment.

The event is delivered by partners: Salford City Council, The University of Salford, MediaCity, GM Business Growth Hub and MediaCity Immersive Technology Innovation Hub.

University of Salford, Cultural Accelerator Showcase

Monday 25 Nov 2024 12pm - 5pm University of Salford, Orange Tower, MediaCity (map)

Join us in the MediaCity Campus for two very exciting previews:

Red Field - an exclusive peek at the first prototype of an artwork by internationally renowned, award winning artist Nye Thompson and creative technologist Kriss Dunk. Part of the Cultural Accelerator Programme within MediaCity’s Immersive Technologies Innovation Hub, and in  collaboration with arts organisations FutureEverything and Quays Culture, Red Field immerses the audience in a unique experience that explores our complex relationship with exoplanetary colonisation through the lens of a trip to the surface of the planet Mars. Red Field encourages you to leave your mark behind!

The work will be available to experience on a drop in basis from midday until 5pm on Monday 25th in the Development Lab on the ground floor of the building. Entry is free.

Quantum - Immerse yourself in Richard Evans’ AI-focused sound and light performance, produced by Cold Star Media. This innovative show features hologram-style projections, volumetric 3D animations, and live electronic music, exploring the future of artificial intelligence and synthetic life in a theatricalised space.

Demos will take place at 4pm and 5pm and last around 20 minutes.
Location: foyer of University of Salford Campus
Entry is free
Booking preferred

MediaCity Immersive Technologies Innovation Hub & DreamLab Showcase

Monday 25 Nov 2024 2pm - 5:30pm - Hot House (map) - BOOKING ADVISED

MediaCity Immersive Technologies Innovation Hub is developing and guiding the local innovation community, to empower businesses in their pursuit of world-leading products, services and know how. Its primary areas of interest are:

• Virtual and Augmented Reality Experiences to future-proof businesses and develop new audiences
• Virtual Production techniques and processes to expand the creative potential of Film, VFX and TV
• Innovation in Gaming and Interactive technologies, shaping a range of sectors such as Esports

This showcase provides a chance to meet the MITIH team and the innovators in the Greater Manchester Creative community and explore their work that has been progressed within the ongoing Innovate UK funded programme. The showcase will include AI, Spatial and Virtual Production prototypes and other work from the DreamLab community.

MEDIACITY TOURS: Future of TV Production with dock10

Monday 25 Nov 2024 2pm - 5pm ALL.VP stand in Hot House (map)  - BOOKING REQUIRED

dock10 is the UK’s leading television facility, home to many of the nation’s favourite shows. Located in the heart of MediaCity, their studios and post-production services provide broadcasters, production companies, and creative agencies with world-class facilities to produce award-winning content. Join them for an exclusive behind-the-scenes tour of their studios, where they’re developing cutting-edge AI and real-time animation technologies as part of the BridgeAI funded ALL.VP project. This R&D initiative, in collaboration with the University of York and 2LE Media, aims to innovate lighting practices for live TV by integrating physical and virtual environments using AI. Explore how we’re pushing the boundaries of lighting and virtual production for the future of live entertainment.

Tours depart 2pm, 3pm, 4pm [45min tours]
Maximum of 10 people per tour
BOOKING REQUIRED - use GET TICKETS button to register
Meeting point: ALL.VP stand in Hot House

GM GROWTH: 'WELCOME TO OUR CREATIVE CITIES'

Monday 25 Nov 2024 3pm-4pm Hot House (map) - BOOKING REQUIRED

This engaging panel discussion will feature Marie-Claire Daly, Head of Culture, to introduce the Greater Manchester Combined Authority (GMCA) Culture Strategy. You’ll learn about the exciting long-term plans shaping the future of our ‘Creative Cities’ within Greater Manchester. Discover funding and investment opportunities, and find out how your business or research project can thrive in our vibrant region with support from the GM Business Growth Hub and its partners.

Places are limited so we recommend reserving your place early!
BOOKING REQUIRED - use GET TICKETS button to register

AIX Live Test Lab

Tue 26 / Wed 27 Nov 2024 (see below) 1st Floor Quayside (3 mins walk from Lowry) (map) - NO BOOKING REQUIRED

Join AIX Live in our MediaCIty Test Lab in a series of drop-in sessions with the team from AIX Live who will share their vision to develop a new platform for the distribution of live, immersive experiences.

Tuesday 26 Nov Demos: 11am, 12:30pm, 2pm, 3:30pm
Wesneday 27 Nov Demos: 10am, 11:30pm, 1pm
Each demo lasts ~30 mins.

➤ Find out more about BEYOND Conference

NB. This ticket only provides access to BEYOND Fringe activities on Mon 25th November at various locations around MediaCity. Please see each ticket for further details on the location. All venues are less than 10 minutes walk from one another. If you don't yet have a full ticket for BEYOND, check the ticket page for details.

Right of admission is reserved. We may have to restrict access at various times to manage venue capacities.

By registering for a ticket to the events above, you're agreeing to  share your details (name, job, company, email, location, sector) with event partners: Salford Council – Cultural Place Partnership, MediaCity, GM Growth Company, University of Salford and BEYOND Conference.